Parature Receives 2008 Product of the Year Award Presented by Customer Interaction Solutions? Magazine

Parature Customer Serviceâ?¢ Software Honored for Outstanding Innovation

Vienna, VA (December 19, 2008) – Parature, a global leader in on-demand customer service software, announced today that they received a 2008 Product of the Year Award from Technology Marketing Corporation’s (TMC®) Customer Interaction Solutions magazine, the leading publication covering CRM, call centers and teleservices since 1982.

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. The seamlessly integrated suite of Parature Customer Service(TM) software modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.

“Parature is honored to be a recipient of this prestigious Product of the Year Award, stated Parature CEO and President, Duke Chung. Parature is committed to setting the standard for support teams worldwide by continuing to bring innovative products to market and by providing the smartest, most efficient way for organizations to support their customers.”

“I am pleased to honor Parature for their hard work and accomplishments. Their commitment to quality and excellence benefit the contact center experience as well as ROI for the companies that use them,” said Nadji Tehrani, Executive Group Publisher and Editor-in-Chief of Customer Interaction Solutions. “For 11 years, Customer Interaction Solutions magazine has recognized companies which demonstrate excellence in technological advancement and application refinements.”

The 11th Annual Product of the Year Award winners will be featured in the January 2009 issue of Customer Interaction Solutions magazine.

Source: Parature

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