Parature Releases Free White Paper on Delivering World-Class Member Support for Associations
White Paper Explores How Associations are Cutting the Cost of Servicing Their Members Using Web 2.0 Technology
Vienna, VA (November 12, 2008) – Parature, a global leader in on-demand customer service software, announced today the release of a free white paper offering customer service and support professionals, within associations, insight into how Web 2.0 technology is changing the way associations are servicing their membership, including discussion forums, wikis and other collaborative mechanisms to provide a virtual meeting place for experts to network. The white paper entitled “Delivering World-Class Support to Association Memberships” is available online at http://www.parature.com/res_whitepapers.aspx.
The growing social networking capabilities provided by the Web, coupled with members’ increasing expectations for their membership dollars, mean the stakes are higher than ever before for professional associations. They not only need to support their members’ needs with a new generation of technologies that enhance networking, but they need to improve the ways their customer service organization interacts with members to enhance loyalty. The software-as-a-service (SaaS) model provides organizations with the power to leverage service and support technologies for competitive differentiation and is an invaluable asset when supporting the newest generation of members. Web-savvy consumers expect the best online experience for their membership fees. Those that receive it stay loyal, continuing the revenue stream, and those that don’t will research offerings elsewhere. It is imperative that associations impress existing and potential members by providing the support applications they desire such as forums, self-service knowledgebases, issue escalation paths, and a support site that is easy-to-use. “Delivering World-Class Support to Association Memberships” explores the proven value of using Web-based software for member service and support, and how it can be a key differentiator for associations in this tech-savvy world.
Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. The seamlessly integrated suite of Parature Customer Service(TM) software modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.
“Parature is dedicated to helping organizations deliver superior customer/member service,” stated Parature CEO and President Duke Chung. “We demonstrate this commitment, not only by providing the smartest, most efficient customer service software, but by providing valuable written content as well. Parature has conducted in-depth research to provide relevant and thought provoking insight into industry trends that will contribute to the success of customer service professionals and enable organizations to provide exceptional customer service.”
Source: Parature