Parature Webinar Explores Customer Self-Service for the Gaming Community
Webinar Provides Insight into How a Leading Online Developer, Publisher and Distributor of Casual Games for the Mass Market Empowered their Players with Self-Service Support
Vienna, VA (July 20, 2009) – Parature, a global leader in on-demand customer service software, today announced that it will sponsor a free webinar offering customer service and support professionals within the gaming community in-depth industry insight into enabling on-demand customer service software. The webinar entitled “Beyond the Game: Empower Your Players with Self-Service Support” will be held on Wednesday, July 22, 2009 at 2:00pm EDT. To register for the webinar, please visit www.parature.com/webinars.
Massively Multiplayer Online Gaming (MMOG) and casual gaming organizations don’t have the luxury of providing the average nine-to-five customer service hours; their customers require 24/7 support 365 days a year. Offering this level of service to the gaming community is critical to these organizations, and many have found that the most cost effective method, of this seemingly daunting task, is customer self-service. Implementing a system that empowers players efficient support through self-help options, such as targeted knowledgebase articles, downloads and video is imperative to ensure player loyalty.
Join David Schroeder, Director of Customer Care – iWin.com for “Beyond the Game: Empower Your Players with Self-Service Support” to discover how this leading online developer, publisher and distributor of casual games for the mass market enabled on-demand customer service software to empower their players with self-service support, 24/7 from anywhere in the world. David will share his industry expertise and discuss how iWin has persuaded users to try self-help options before contacting their support staff; how they use video to increase their support portal adoption rates and reduce operating costs; and how they made their support portal easy to understand through the use of video.
Parature’s “Best Practices in Customer Service” webinar series is designed to serve as an educational and informational resource for organizations throughout various industry sectors to gain insight into customer support best practices that can be applied to help them more efficiently serve, support, retain, engage with, and maximize the value of every customer.
Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. The seamlessly integrated suite of Parature Customer Service(TM) software modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.