Spiceworks Hosts Session on B2B Marketing via New Social Business Applications During OMMA Global New York 2010

Session to Focus on New Ways to Reach Business Buyers While They Work

NEW YORK (September 28, 2010) – Today at Advertising Week in New York, Spiceworks director of Marketing Solutions, Reg Herde, is leading an OMMA Global conference session titled “Social Media in the B2B Marketing Mix: How Marketers Reach Small Businesses,” which will explore how social business applications are transforming the B2B marketing landscape.

What: Conference Session
While social media experts have largely focused on connecting brands with consumers through applications like Facebook, many are turning their attention to new social business apps as the next B2B marketing frontier. These social business platforms allow brands to engage directly with buyers in unique ways to help increase awareness, develop loyalty, and drive demand for products and services.
Who: Reg Herde, Director, Marketing Solutions, Spiceworks, Inc.
When: Today, September 28, 2010, 3:45pm ET
Where: Hilton New York
Morgan Room, 2nd Floor
1335 Avenue of the Americas
New York, New York 10019

More information on Spiceworks can be found at http://www.spiceworks.com. Follow Spiceworks on Twitter: http://twitter.com/spiceworks. Connect with Spiceworks on Facebook: http://www.facebook.com/Spiceworks.

About Spiceworks

Founded in 2006, Spiceworks(TM) develops the first free social IT management application that combines network management and help desk software with a Facebook-like online community of IT professionals to help over 1 million IT pros and 150,000 IT service providers simplify everything IT. Spiceworks makes it easy for businesses to manage IT products and services on-premise or in the cloud, collaborate to solve technology problems, and find the IT knowledge and products they need day-to-day. Through its Voice of IT® market research program, the company enables direct conversations with IT professionals, conducts surveys and provides insight on important technology usage, staffing and purchasing trends by small and medium businesses worldwide. Spiceworks is a privately held company headquartered in Austin, Texas with funding from Institutional Venture Partners (IVP), Austin Ventures and Shasta Ventures. For more information visit http://www.spiceworks.com.

Spiceworks is a trademark and Voice of IT is a registered trademark of Spiceworks, Inc. All other names may be trademarks or registered trademarks of their respective owners.

For Spiceworks
Karl Scholz, 512-493-0909

Source: Spiceworks